The Friend Finder | Pepsi Max | Genius. #LiveForNow

"They" say more than a third of people have lost their friends at festivals. 
So Pepsi invented this 

So Pepsi Max created THE FRIEND FINDER, a GPRS powered blimp that finds your friend’s location and guides you through the crowd to them. Put into action at London’s New Look Wireless Festival, this Pepsi Max video shows the festival goers hilarious reactions to it.